bedhead pajamas
Bedhead PJs partnered with Postal Studios for a rebrand and product elevation to expand the customer base to a younger more elevated consumer. Looking to modernize and elevate their brand profile and optimize their website and user experience, Postal Studios led Art + Creative Direction, Digital Strategy, Site Redesign + Ongoing Support for their site.
What we did
Rebrand Strategy + Execution
Brand & Business Audit
Launch New Product Categories to promote cross selling
Creative Direction of Seasonal Assortments
Art Direction + Concepting for all Photoshoots & Content
New Visual Branding + Identity
Packaging + Collateral Design
Ecommerce Site Redesign and Build out
Digital Merchandising + Web Strategy
Front & Back End Development
Site Optimization & New Features
The Results
Bedhead PJs relaunch has seen great results:
+45% increase in total sales since site relaunch!
Other stats include
+52% increase in conversion rate
+45% increase in total orders
